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DAX Manufacturers, Inc.

DAX Manufacturers, Inc., ("DAX") located in Orangeburg, New York, was a prominent designer and manufacturer of "ready made" contemporary and classic wall and photo picture frames to the upper-end retail market. It was acquired in a cash transaction by Decorel Incorporated, the world's largest independent manufacturer of picture frames and framed art.

In 1970, DAX presented its first product, a plastic box frame known as the "DAX frame." The design of the DAX frame became very popular during the 1970's and was placed in the permanent design collection of the Museum of Modern Art in New York City. Mr. Julius Shultz joined the Company in 1972 and became the majority shareholder in 1982. As part of the transaction with Decorel, Mr. Shultz agreed to continue in the management of DAX for a five year period.

DAX's primary customers were mass merchandisers, wholesalers and retailers of arts and crafts, home and life style stores, photo and camera stores, department stores, and custom picture framers. Approximately 70% of its products were sold under the "DAX" tradename. The remaining 30% were sold to leading mass merchandisers such as Lechters, Crate and Barrel, and Aaron Bros. for resale under their private labels.
Decorel produces a wide variety of high quality, mid-priced frames and is a major supplier of frames to discount, chain, drug, supermarket, craft, and home improvement retailers.

Founded just after the turn of the century in 1903, Decorel is America's oldest primary manufacturer of picture frames and framed art and the world's largest privately owned company in the industry. It has approximately 500,000 square feet of manufacturing/distribution space in Mundelein, Illinois; Chicago, Illinois; Waukega, Illinois; and Durango, Mexico.

For information about the transaction please contact Alan Wells of Bollinger/Wells at 212-697-7174 or alan.wells@bollingerwells.com.

For information regarding DAX brand frames please contact The Burnes Group (a division of Newell Rubbermaid) at 800-813-7263 or www.burnesgroup.com.

 

  Bollinger, Wells, Lett, & Co., Inc.  All Rights Reserved.